How to Sell Corporate Training Programs

If you are looking to sell online courses to businesses and organizations, you might consider creating corporate training programs.

Corporate training programs offer a great way for organizations to train their employees in larger quantities while making sure it’s cost-effective. They’re perfect for essential programs the company requires all employees to take as well as optional programs employees can choose to take.

In this article, we’ll dive deeper into some of the essential steps required to start selling corporate training programs.

Step #1: Choose a solid online course platform

Depending on your business’s budget and the type of training programs you’re looking to create, you need to decide between using an LMS or a CMS.

Before we jump into some of the best options for both platforms, let’s first understand the differences between the two so you have a better understanding of which one is the right option for you.

A CMS or content management system lets you store and manage all information related to your training programs in a centralized place. You can integrate CMS systems into your website in order to sell corporate training programs as well as take payments from users directly from your own website.

On the other hand, an LMS (learning management system) lets you create a whole e-learning experience for your audience. You can publish or upload corporate training content directly to a dedicated LMS and let organizations access the premium content from there.

Now, with a better understanding of both systems, let’s quickly take a look at some popular CMS and LMS options.

These are some LMSs worth considering:

TalentLMS

TalentLMS lets you quickly create training programs within a few minutes, even if you’re not very tech-savvy. It also lets you personalize the entire learning experience according to your branding so that your corporate training programs look and feel unique.

Adobe Captivate Prime

Adobe Captivate Prime is one of the most popular LMS systems used by many businesses around the globe to create and sell corporate training programs. It’s perfect if you’re looking for a more serious, professional solution that will scale with your business in the long term.

Docebo

Docebo is another great LMS system that lets you easily create engaging corporate training programs that look and feel professional. While the tool may look simple at first, it offers all the features you need to create and sell a full-fledged corporate training program to organizations.

On the flip side, if you’re looking to create and sell corporate training programs using a CMS, here are some of the best options to choose from:

WordPress.org

WordPress is one of the most popular content management systems that are not only easy to use but also lets you do just about anything. This means you can create and sell corporate training programs directly from your own website thanks to intuitive WordPress plugins and tools. The best part about WordPress is that it’s free to use, open-source, and you have the option to add as much functionality as you need to your site using plugins and extensions.

Wix

Wix is a website builder and content management system that lets you design and create a corporate training program website within a few minutes, even if you’re not experienced with coding. It’s not as scalable as WordPress but still gives you the freedom to sell your content however you want using built-in features. It comes with an ecommerce platform, a logo maker, SEO tools, custom domains, and tools that let you create a professional blog for your business.

HubSpot CMS Hub

HubSpot CMS Hub is a simple, yet powerful content management system designed with marketers, developers, and IT professionals in mind. Creating your website is very easy as the pre-built website themes help you quickly create important web pages that can later be customized according to your brand’s requirements. It’s perfect if you’re looking for a solid CMS solution with an integrated CRM system and built-in SEO tools while paying the price for just the CMS system.

If you’re still not sure which is right for your business, it’s best to consider a few key features that any solid online course platform comes with. For starters, your online course platform should offer seamless integration with popular CRM and marketing automation platforms that your business uses. You also need to consider whether it has features such as progress tracking, quizzes, and gamification as these are essential for creating an engaging learning experience.

In addition to this, one of the more obvious features to look out for is the ability to create, sell and manage bulk licenses for your corporate training programs. It should also let you access reports and analytics so it’s easier to gauge the performance of your corporate training programs and track results for your business.

Step #2: Offer flexible payment options

Since companies are more likely to purchase online courses in bulk, it’s a good idea to offer easy payment options and methods. This is because one of the main ways of payment for companies is to use the wire or bank transfer method.

This means you’ll have to draft an invoice and send it to the company. Then, once the invoice is approved, payments are made directly to your business’s bank account. With that in mind, you want to make sure your payment systems are working correctly so companies find it convenient to make payments to your business.

In addition to this, it’s also a great idea to sell training seats as separate packages to companies. This way, companies can only purchase the required number of training seats or online course copies. For instance, a company might purchase 100 training seats for new employees that are required to go through the online course. For this reason, you can sell companies multiple seats at discounted rates or offer multiple pricing tiers based on the number of online courses the organization decides to purchase. For example, you can offer 100 seats for $30 per training seat and offer $25 per training seat if the company decides to purchase 200 seats.

This is also a great way to effectively manage payments easily as companies will buy training seats based on their specific requirements. This makes it easier for you to manage smaller payments made through digital cards as compared to handling and processing larger invoices made through wire transfers.

Step #3: Offer easy access to training programs

When companies buy training programs in bulk, there are two ways they’ll want to access the training course and give their employees access, as well. One is that organizations will have a group of employees that want to take on the training course to get appointed in their role formally. The second is that organizations will let their employees access training programs as a way to gain an additional skill or “perk”.

Despite what the company’s exact requirement is, you can give them access in two different ways:

• Importing a list of employees. You can simply import a list of all candidate employees required for the training program. Although a very tedious and long process, it helps companies quickly appoint a group of their employees to training programs without having to give access to each employee one by one manually.
• Giving out access codes. If the organization demands the training program as additional skills employees can take, you must give out access codes. This way, companies can forward them to their employees when they are ready to start the training program.

Ideally, you should be looking and willing to work with the company or organization to suit their needs and requirements best.

Step #4: Give access to additional resources

Another critical factor in selling corporate training programs is ensuring all tools and services are included with your sales training program. Companies don’t usually have time to search the web for tools or subscribe to additional tools or services as they essentially “forward” the training program to their employees.

For example, if your online course uses Salesforce, including a copy of the program is better to offer a “smooth” user experience. As a result, this encourages companies to try out your “all-in-one” solution and saves you the hassle of arranging tools and services later for your clients.

Step #5: Review reports and feedback

Always review reports and analytics collected from your learning management system or tools that you use to deliver content. This helps you identify potential bottlenecks and improves the overall quality of your training program, making it much more desirable for companies.

Successful reports can also drive more sales, as companies primarily focus on data-driven metrics for validating purchases. In addition to this, it’s also a great idea to consider feedback when making improvements or creating a new training program. This helps you improve the overall quality of your training program and deliver more value to organizations that purchase your corporate training programs.

Frequently Asked Questions

 

Q: What is the purpose of this FAQ?

A: This FAQ provides answers to common questions about selling corporate training programs.

Q: How can I sell my corporate training programs?

A: To sell your corporate training programs, you can start by identifying your target audience and creating courses that cater to their needs. Then, market and sell your classes online, establish relationships with corporate clients, and utilize sales and marketing techniques to promote your training business.

Q: How do I create and sell online training courses?

A: To create and sell online training courses, you must first develop high-quality and engaging content. Then, you can use online platforms and tools to market and sell your courses, reaching a broad audience and generating sales for your training business.

Q: What are the benefits of selling corporate training programs online?

A: Selling corporate training programs online allows you to scale your business, reach a wider audience, and generate passive income. It also offers flexibility regarding time and location, as you can sell your courses anywhere and anytime.

Q: How can I market and sell my online courses to businesses?

A: You can leverage various marketing and sales strategies to market and sell your online courses to businesses. This includes creating compelling sales pitches, showcasing the benefits of your courses for businesses, and utilizing targeted marketing efforts to reach your intended audience.

Q: How do I sell training courses to corporate clients?

A: To sell training courses to corporate clients, you must establish relationships with key company decision-makers. This can be done through networking, referrals, attending industry events, or utilizing online platforms that connect trainers with corporate clients.

Q: How do I start selling my corporate training programs online?

A: To start selling your corporate training programs online, you first need to create an online course that meets the needs of your target audience. Then, you can use online platforms and marketing strategies to promote and sell your courses to a wide range of potential clients.

Q: What is the best way to sell online training courses?

A: The best way to sell online training courses is to understand your target audience and create courses that specifically address their needs. Additionally, utilizing effective marketing and sales techniques, such as creating a compelling sales page, offering discounts or promotions, and utilizing testimonials, can significantly help you sell your courses.

Q: How can I sell my training courses to companies?

A: To sell your training courses to companies, it is essential to have a clear understanding of their specific training needs and challenges. You can then tailor your courses to address these needs and actively reach out to companies through targeted marketing efforts or by partnering with industry organizations that have connections with companies seeking training.

Q: How do I sell my training courses to a sales team?

A: Selling training courses to a sales team requires demonstrating the value and effectiveness of your courses in improving their sales skills and results. You can do this through targeted marketing efforts, showcasing testimonials or case studies of successful sales teams that have benefited from your training, and offering training packages specifically designed for sales professionals.

Q: How can I help you sell my training courses?

A: We can help you sell your training courses by providing guidance and support in developing a strong sales strategy, optimizing your course content for maximum impact, and implementing effective marketing and sales techniques. We can also offer insights on course pricing, packaging, and positioning to ensure you are able to sell your courses successfully.

Conclusion

Selling corporate training programs might seem like a stretch at first, but it’s much easier to do once you understand the steps you need to follow.

Once you’ve decided on your online course platform to create corporate training programs, it’s important to create as many flexible payment and pricing options as possible. This makes it easier for organizations and companies to make payments or for purchasing online courses in bulk. When selling corporate training programs, it’s also important to offer easy accessibility and various options for companies to essentially “forward” the training program to their employees.

Do you have any questions about selling corporate training programs? Let us know in the comments box below.√